Save life first? Or take the photo first? Under what situation? And are you going to run it? How do you make these decision?
This is a real life example happened just yesterday in New York.
Check it out:
http://www.forbes.com/sites/jeffbercovici/2012/12/04/new-york-posts-subway-death-photo-was-it-ethical/
And an even more in-depth discussion from NPPA, Mr. John Long and the members of ethics committe:
http://blogs.nppa.org/ethics/2012/12/05/subway-photo/
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